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Sept 2014 - Westons, the premium English cider company appoints Exact PR

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The Drinks Business

"...intelligent, efficient and a real pleasure to work with. I can't recommend them highly enough."
GQ

"As former journalists, they understand what makes a good story..."
Drinks International

"fast and efficient service and fun to work with..."
The Grocer

"Exact PR is well organised, friendly and efficient..."
PubChef magazine

"I'm always sure of getting relevant, well-targeted information from Exact PR..."
Imbibe magazine

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September 1

Westons Cider, the premium cider company
Westons Cider, the premium cider company, has appointed Exact PR to support its commercial strategy and drive a point of difference against its competitors by raising its overall profile in the press, following a three-way pitch. Westons is run by the fifth generation of the Weston family and has been producing traditional English cider in the Herefordshire village of Much Marcle since 1880. The company makes a broad range of ciders for the traditional premium cider sector with its five key brand groups including Stowford Press, Henry Westons, Wyld Wood, Old Rosie and Mortimers Orchard.. www.westons-cider.co.uk

April 13

Hayman Distillers, the super-premium English gin distiller
Hayman Distillers, the English gin distiller, has appointed Exact PR to support its retail listings and promote its 150th anniversary. Hayman Distillers is now run by the fifth generation of the Hayman’s family, which has been producing gin since 1863. www.hayman-distillers.co.uk

Feb 13

Sunmagic, the 100% pure fruit juice
Sunmagic, the 100% pure fruit juice, 100% pure fruit smoothie and juice drinks brand, has appointed Exact PR to handle its UK trade and consumer PR, with immediate effect. Sunmagic has the most comprehensive branded range of flavours and sizes of 100% pure fruit juices, smoothie and juice drinks in the UK, with a pack for all drinking occasions. The products are available across the UK and on and off-trade as well as throughout the foodservice sector. www.sunmagic.co.uk

July 12

Kerry Foods Direct to Store
Kerry Foods Direct to Store, the delivered wholesale arm of Kerry Group, has appointed Exact PR with immediate effect. Kerry Foods Direct to Store is the leading chilled food distributor to the convenience sector, operating through 25 sales centres nationwide and two regional distribution centres, with 400+ vans. www.kerryfoodsdts.co.uk

April 12

New staff member
We are delighted to announce that Hannah Gutteridge has joined Exact PR. Hannah brings with her a wealth of food and drink PR experience, most notably having spent several years as Head of Press and PR at Italian Pesto, Stir Through sauces and Antipasti brand Sacla. Her contacts span regional media, national media, and key opinion formers to some of the UK’s top chefs.

February 11

Exact PR has achieved membership status of the PRCA,
the professional body that represents the PR industry. The Association exists to raise standards in PR and communications, which Exact PR strives to maintain. www.prca.org.uk

January 11

Tweet tweet...
Exact PR has entered the virtual world of Twitter. Join us at www.twitter.com/ExactPR.

December 10

Exact PR has won the PR account for Aspall Vinegar
...which has just launched a new range of premium vinegars.

April 10

The team at Exact PR would like to offer a warm welcome to Dylan Watkins
Dylan comes with 15 years’ experience in food and drink PR. Enough said.

December 09

DBC Foodservice appoints Exact PR
Leading foodservice provider DBC Foodservice has appointed Exact PR with immediate effect, following a six-way pitch. Exact PR will support DBC’s ambitious growth plans and position the company as the genuine choice for quality caterers. DBC serves caterers nationwide with a large range of multi-temperature products, turning over in excess of £270m. www.dbc.co.uk

September 09

New Food and Drink PR agency site launched
Exact PR is very proud to announce the launch of its new website www.exactpr.co.uk. We hope you enjoy having a look around. Drop us a line and let us know what you think of it at info@exactpr.co.uk or 0844 847 9447.

September 09

Exact PR wins Aspall PR account
Exact PR has won the PR account for Aspall, the super-premium cider producer. Please raise a glass (or cider goblet) and help us celebrate this fantastic news. Aspall has been producing award-winning cider from its Suffolk base since 1728 and last year was awarded “World’s Best Cider” for its Premier Cru. Aspall Suffolk Cyder can be found in the leading supermarkets as well as selected pubs, bars and restaurants across the country. www.aspall.com

June 09

Launch of Exact PR
New food and drink PR agency Exact PR was launched today by former journalist and food and drink PR specialist Jo Grobel. Exact PR is a down-to-earth, highly focused and results-driven PR agency which is based in London. The company uses former journalists who also have food and drink expertise, to help generate the best possible coverage for clients.

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