Specialist drinks knowledge to grab the right headlines


Sept 2014 - Westons, the premium English cider company appoints Exact PR

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"fast and efficient service and fun to work with..."
The Grocer

"...intelligent, efficient and a real pleasure to work with. I can't recommend them highly enough."

"As former journalists, they understand what makes a good story..."
Drinks International

"Exact PR is a pleasure to work with whatever the subject matter."
The Drinks Business

"Exact PR is well organised, friendly and efficient..."
PubChef magazine

"I'm always sure of getting relevant, well-targeted information from Exact PR..."
Imbibe magazine

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Drink PR experts

Exact PRís wealth of drinks knowledge means that whatever our drink PR clients are after, our drinks industry experience helps us generate maximum coverage. Instead of wasting valuable time getting to grips with a particular drinks category, we can immediately focus on the best strategy to gain the most amount of relevant drink PR coverage. Our strong contacts within the drinks press also help it to happen.

Whether a client is importing a Trappist beer to the UK, looking to increase consumer demand for their tea brand or wanting to change trade perceptions of their vodka portfolio, these are the sorts of drink PR activities we do on a daily basis.

As former journalists for the drinks press, it is highly likely that we will have written about a clientís brand, pub or restaurant group, within the titles we are now pitching stories to. This helps us considerably to gain the best possible drink PR coverage.

Effective drink PR campaigns

Exact PR ensures all drinks PR campaigns are targeted and on message. This maximises the effectiveness of all drink PR coverage to support business objectives and the bottom line. Whether launching a new product, promoting a new innovation or issue, supporting distribution or increasing consumer or trade demand, Exact PR ensures all drink PR activity has a point. There is no waste.

Drink PR agency services

Typical drink PR services include:

  • Idea generation
  • Press releases
  • Feature submissions
  • Piggy-backing topical issues
  • Creating industry debate
  • Copywriting
  • Event support
  • Press trips
  • Sampling events
  • Photography
  • Crisis management

For more information on the drink PR services we offer, why not pick up the phone and give us a call on 0844 847 9447. Or alternatively, email us at info@exactpr.co.uk.

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